Wine Cellar

Wine Cellar is an app designed to help users organize their wine collection and expand their wine knowledge.

Role:

UX Designer

Timeframe:

4 months

Type:

Client Example Work

Tools:

Illustrator, Photoshop, Figma

Background

While many people appreciate wine, they often lack the knowledge or time to manage their collections properly. This project aims to simplify the process for wine collectors, helping them track their inventory and offering guidance on storage and care. Utilizing an application to manage and organize a wine collection—regardless of its size—presents an excellent solution

RESEARCH

How do people store their wine?

Most respondents reported using either a wine rack or a wine fridge/cellar.

Competitor Analysis

To better understand the wine app market, I conducted a competitive analysis, comparing other wine apps to my project. Most of these apps feature label recognition, food pairings, and offer tasting notes and reviews.

Target Audience Research

Level of Knowledge

- Beginner (22.2%)
- Intermediate (66.7%)
- Advanced (11.1%)

How many bottles of wine do you have?

- Less than 5 (11%)
- 6 - 10 (38.9%)
- 11-20 (16.7%)
- More than 20 (16.7%)

Results

Emma, Casual Collector

Wine Collection Size:
Typically 5-10 bottles

Emma enjoys wine and often picks up a few bottles after wine tastings or recommendations from friends. She doesn’t have a dedicated wine storage setup and usually keeps her bottles in a small rack in her kitchen. With a busy schedule, she prefers convenience and simplicity, focusing on collecting bottles for casual gatherings or weekend dinners.

Do you have a wine cellar/wine storage?

- Yes (66.7%)
- No, but I’m considering one (16.7%)
- Never (16.7%)

Do you have a wine app currently?

- Yes (55.6% - Vinocell, Vivino, Delectable, Cellar Tracker)
- No (44.4%)

What are the most two important features for a wine app?

In surveying 32 members of the target audience, I discovered that most own fewer than 10 bottles and prioritize label scanning and tasting information. With these insights, I focused less on cellar graphics, like those in the Cell Wine app, and instead emphasized clear taste notes and the essential "scan and add" feature.

Building Personas

Primary Audience

- Level of wine knowledge: Beginner & Intermediate
- Use app for learning about proper wine management
- Has a wine cellar or specific space to keep bottles

Secondary Audience

-Level of wine knowledge: Advanced & Proficient
- Use app for convenience; save time and energy
- Needs help in organizing cellars

Mark, Connoisseur

Wine Collection Size:
15-20 bottles, with a growing interest in wine storage options

Mark has recently become more interested in wine collecting and has invested in a small wine fridge. While he’s not an expert, he enjoys learning about wine and expanding his collection based on reviews and recommendations from tasting events. His busy job doesn’t leave him much time for detailed inventory management, so he values tools that streamline the process.